• |
    we act globally
    Finnish public libraries start offering barbecue grills to borrow this summer
    Vienna on June 12, 2020
    We love creative and new business models as well as a good read and BBQ. So why shouldn’t these two be combined?

    Public libraries in Finland are now offering people BBQ grills to borrow this summer in cooperation with the Scandinavian food producer Atria. In the country’s libraries, people can generally borrow tools or musical instruments in addition to books. At the suggestion of the Scandinavian branch of the creative agency TBWA, the range has now been expanded to include barbecues sponsored by Atria. The aim of the offer is to give people in the country’s urban centers the opportunity to barbecue without buying their own barbecue grills.

    Read more about innovative business models here

    »