The British Fashion Council has converted this year’s London Fashion Week into digital and has abolished admission restrictions.

For three days, those interested in fashion had the opportunity to experience the presentation of the Cruise Collections, for example by Chanel. The traditional fashion shows had to be cancelled due to the Corona pandemic. They were replaced by videos, live streams, podcasts and webinars. Viewers at the monitor could interact with the videos and call up exclusive content about the designers. An online directory of young designers was also provided.

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