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    Experience new cars via AR
    Vienna on July 6, 2020
    The car brand Lexus advertises the 2021 IS model with the augmented reality app “Lexus AR Play”.

    This allows users to discover the features and variation possibilities of the mid-range saloon from the comfort of their own home and also personalize the car. Once the app has been installed, the Lexus can be projected into your own environment. Users can virtually explore the car inside and out by opening the doors and the trunk. As users inspect the car, they hear details of the 2021 IS’ technical features. The car can also be driven virtually via a gamification function within the app.

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